Automated Direct Mail PDF

 

Automated direct mail pdf is the process of integrating a business’s marketing and sales platforms with a sending platform to automatically send physical collateral like brochures, postcards, checks, and catalogs. This automation enables marketers to closely tie digital behaviors with physical mailings to improve ROI and reach consumers that aren’t reached through digital channels.

Direct mail automation streamlines manual processes that are prone to human error, and can save businesses money. When executed correctly, automated direct mail allows for a higher level of accuracy and scalability in their marketing campaigns. A comprehensive direct mail automation tool also provides a centralized hub that manages all campaign data and communications to ensure that all marketing tools are working together as a single ecosystem, rather than copying data between systems.

Traditionally, direct mail marketing was an expensive and time-consuming process. From planning to executing, the amount of resources required was substantial. The process of manually importing data for design, addressing, printing, and mailing was labor intensive. For some companies, it took weeks just to plan a direct mail campaign. This left employees with little time to spend on other tasks and turned offices into dungeons of paper, stamps, envelopes, and sticky notes.

With automated direct mail, businesses are able to automate the entire campaign and print and mail at scale, without the need for extensive resources or tedious manual processes. Businesses can also integrate their automated direct mail with CRM platforms to enable them to track campaign performance and align their marketing and sales teams, as well as create a seamless experience for their customers.