Benefits of Automated Printing and Mailing

The automated printing and mailing process is a great way to lower costs, increase efficiency, and improve the quality of your direct mail. Several automated systems allow you to test the design, copy, and imagery before sending your mail to the printer. These services can also help you analyze the results of your efforts, track your campaigns, and investigate questions.

Automation also helps you avoid unnecessary errors and duplicate mailings. Moreover, it reduces the risk of illness and injury. It also reduces your exposure to hazardous chemicals and pollutants.

Among the many benefits of automated printing and mailing, the best is that it is faster. It eliminates the need for tedious, time-consuming manual processes. It can also increase productivity.

Automation is also a good choice for transactional documents. You can use it to create personalized mailpieces. For instance, you can send a legally cashable check with the bank routing number printed in the MICR font. Similarly, you can print discount coupons on your direct mail. This can boost traffic to your website.

If you want to improve your efficiency, look for an automated printing and mailing service that is user-friendly. It should have easy-to-use integrations between different systems. And it should provide accurate reporting.

A good solution is Intrade, which automates the entire direct mail process. Its geocoding feature can identify geographic patterns, making it possible for you to target your customers. In addition, its client-facing HTML templates make it easier for print shops to receive accurately formatted designs.